Selected Case Studies

Venture Capital Firm

 

Situation

Leading venture capital firm needed marketing strategy and execution to raise capital from accredited investors

Approach

  • Conducted sales audit to understand the sales cycle and identify areas of focus

  • Redirected marketing focus on top of the funnel/awareness building activities

  • Implemented Hubspot CRM system to manage contacts and sales pipeline

  • Developed strategy to create sustainable and engaging social media and blog content reflective of brand’s key messages

  • Executed multi-channel marketing campaigns featuring direct mail, digital retargeting ads, radio and email designed to generate new leads

Results

  • Filled pipeline with sales qualified leads

  • Increased social engagement and web traffic

  • Accelerated the capital raise - driving 2X the results in half the time

Luxury Condo Project

 

Situation

Successful commercial real estate firm launched its first residential condo project and needed marketing support to drive new leads

Approach

  • Assumed management of marketing vendors 

  • Streamlined tour booking process 

  • Launched comprehensive lead gen campaign including print and digital ads

Results

Tripled open house and tour traffic

Commercial General Contractors

 

Situation

Rapidly growing construction management company knew they needed social media, they just didn’t have the time or expertise to devote to it

Approach

Developed and executed monthly social media content plan to increase following featuring project updates, company announcements and increased community engagement with project owners, architects and subcontractors

Results

Increased followers and doubled engagement